Another major trend of 2008 was that none of the big-budget movies enjoyed silver jubilee or any such things. Forget the days of long running movies. In today’s Bollywood, only the masala movies matters most. Forget the serious stories where characters are gradually built and great stories unfold on the silver screen. People are not interested to see serious movies. If you want to enjoy a Hindi movie, then do not put too much pressure on your brain; “leave it at home,” that’s the best advice you would get from a Hindi movie critic these days.
In Bollywood there were movies like Hum Aapke Hain Kaun…!, Dilwale Dulhaniya Le Jayenge,
The biggest example of such short term success is Singh Is Kinng (SIK). Produced by Vipul Amrutlal Shah, SIK set a new record in the opening weekend business. Vipul Shah followed “carpet bomb” approach to maximize the profit in the opening weekend and released the movie in 1400 screens around the world. In the first week, SIK collected Rs. 437.7 million in
Another major short term success was Ghajini. The movie was released in 1500 screens and in the opening week it collected Rs. 700 million and Rs. 1.1 billion.