I took this interview a few months ago. At that time, Jean-Michel Pigeon APAC Project Manager and Clement Chang Area Manager of Socomec came to
Socomec is a big name in the UPS industry worldwide. Its products are available in all the continents in the world. Socomec is also a popular name among UPS users in
Razib Ahmed: Tell us a bit about your partnership with Socomec.
Md. Mahfuz Ali Sohel: Socomec is a French company and it has worldwide presence. They are mainly in the UPS business and their focus is to present the world with more effective and powerful UPS so that economic activities do not hamper due to problem with electricity. Socomec was set up in 1922 and initially they were famous for producing switch gears. They have been making UPS since 1972. So, you can see that it has over 35 years of experience in this field. Socomec also produces rectifier, inverter, static transfer switch etc. IN the UPS category, Socomec has products from 600 VA to 4800 VA.
Tehcvalley has been marketing Socomec UPS products since 1991. We are their sole distributor in
Razib Ahmed: How are Socomec products doing in
Md. Mahfuz Ali Sohel: Among business users, Socomec UPS products are very popular. In fact, we have supplied Socomec UPS to many Telecom companies, hospitals and clinics, Banks and Financial
organizations. I think that Socomec has 60% market share in
Razib Ahmed: The condition of electricity is terrible in
Md. Mahfuz Ali Sohel: Yes, I agree with you that Bangladeshi companies should come forward in this regard. However, there is a problem at this moment. Right now, there is a global shortage of lead- the main raw material of UPS battery.
Razib Ahmed: Do you provide any warranty for Socomec products?
Md. Mahfuz Ali Sohel: Yes, we do. There is one year standard warranty for Socomec UPS devices. Warranty may be extended upon the request of the customers. For example, some of our clients like to buy 5 years extended warranty from us when they purchase a Socomec UPS.
Md. Mahfuz Ali Sohel: The main problem for
Conversation with Jean-Michel Pigeon:
Razib Ahmed: How long have you been with Socomec?
Jean-Michel Pigeon: I have been with Socomec over 20 years. I started in 1988 in R&D. Then, I was involved in Technical marketing side as Project Manager. 3 years ago, I went to
Pacific region. Asia Pacific is a very important region for Socomec. We have presence in many countries in this region. In
Razib Ahmed: What are your most important markets in
region. You know that they are the largest countries in the world too. There are some countries we are doing very well and the market leaders. In some other countries, we are in the second or third position. In
market share there. We have also seen healthy growth in
Razib Ahmed: This is your first visit in
Jean-Michel Pigeon: I just came here last evening. It is a beautiful country and I also liked the fact that Dhaka is a less crowded city compared to some other cities of
Razib Ahmed: In
brands of UPS products. Why should a company buy Socomec UPS instead of other brands? What are the good sides of Socomec UPS?
Jean-Michel Pigeon: I believe that Socomec UPS products have some good sides. The main thing I like to focus is that we give a lot of efforts on Research and Development. We always try to bring out the best products. We work a lot on producing faster and better UPS and we are always trying to make new UPS and increase their capacities and we focus on bringing new technology on a continual basis. This new technology gives a lot of facilities to the customers in terms of cost and efficiency. That is perhaps why, Socomec UPS is the leading UPS in many countries in
Razib Ahmed: Tell us something about R&D of your company.
Jean-Michel Pigeon: We give a lot of emphasis on Research and Development (R&D). We are always investing on new technology. That is why, you will find that nearly 80% of our products were developed in the last 3-4 years.
Razib Ahmed: Do you like to share any experience with us about any project?
Jean-Michel Pigeon: We have carried out some large scale installations in
Clement Cheng is Area Manager of Socomec. I also talked to him about Socomec products in
Razib Ahmed: How are you doing in
main clients in
Razib Ahmed: How do you make sure that customers get good after
sales support in
Clement Cheng: We take all our customers very seriously. Our partner
Razib Ahmed: What are the special features of Socome UPS that make them more attractive than other brands in the market?
Clement Cheng: As you can see, we have nearly 4 decades of experience in producing UPS. Thus, we are an established name in the UPS industry worldwide. We have been present in
Razib Ahmed: What is your future plan about
Clement Cheng: I have stated earlier that
Razib Ahmed: What kind of marketing strategy do you follow in
Clement Cheng: First, we look at the demand and what the customers want. Then we try to follow up that with our products. Then we try to provide integrate power solutions. As you know, at this moment, telecom is the booming sector for