I was taking a look at the list of Top 100 Most Valuable Global Brands. The surprise package is perhaps the emergence of Google as the most valuable brand in the world worth $100 billion and it is the first time that a company could achieve this figure ($100 billion). In the second position is Microsoft and then Coca Cola. I could see some Chinese companies in the list China Mobile, China Construction Bank and bank of
In the report some good and promising words are said about Indian companies:
Continued Rise of the BRICs — Emerging markets play a key role in driving growth for international brands, for example Apple and Gucci. In addition, the new BrandZ Ranking shows that domestic brands from emerging economies are gaining momentum. Chinese brands performed strongly and Russian-based mobile operator MTS entered the ranking at number 89. MTS is the first Russian brand to make the Top 100 list with a brand value of $8.1bn. Other BRIC brands to watch in future brand rankings include Lukoil, Beeline, and Baltika from
Russia, ICICI from India, as well as Brahma, Petrobras, and Bradesco from . Brazil
It perhaps shows that Indian companies are yet to emerge as global players in real sense. Indian companies need to improve on their branding and on international presence. The economic recession should be a stark reminder to them that they have to spread out more.
(This entry was originally uploaded on May 2009.)