Thursday, December 17, 2009

Accenture: Who is Tiger Woods?

Accenture spent nearly $50 million after Tiger Woods and the golfer featured in more than 80% of the advertisements of the company. He was more than a poster boy for them. The workers used to wear tshirt and caps with pictures of him. He prominently featured in the website. Now, Accenture bosses have decided that Tiger Woods has become a liability instead of asset and they are in a hurry to clear any sign of their association with him. In their  website, he is no longer there. The workers will not wear anything related to Woods. Even there must not be any poster of him in the company. Everything must be removed.
I think that Accenture doing the right thing but they are in a hurry. The scandal of Tiger Woods is a serious embarrassment to the sponsor companies too. There is no doubt about that. However, they should have done it in a normal process.

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