Voice calls on Virgin GSM network will cost Rs. 0.20 per minute for local and STD calls made to Virgin Mobile numbers and Rs.0.40 per minute for local calls and Rs.0.50 per minute for STD calls made to other networks.
At the launch event, M. A. Madhusudan, CEO, Virgin Mobile
Anil Sardana, Managing Director, Tata Teleservices told reporters that their GSM foray with DoCoMo had been well received by subscribers. This prompted the company to launch a new GSM service with Virgin. Tata also invested in additional networks to further reinforce its GSM network. Here are some of the services offered by Virgin Mobile’s GSM network:
vMingle: This service will offer users to stay connected with various social networking sites 24/7. It will be an integrated social networking service and under this service, users will keep in touch with friends at all social networking websites with one single login.
vGenie Service: This service offers birthday reminders, wake-up calls, and social networking updates.
vBelong Service: offers users to make and design their own WAP sites.
Sir Richard Branson, Chairman and Founder, Virgin Group, said that
To promote its new network, Virgin Mobile hired famous Bollywood couple, Shahid Kapoor and Genelia D’souza. Last week, Shahid Kapoor and Genelia starrer Chance Pe Dance was released in theatres and the movie became immensely popular. Shahid Kapoor and Genelia looked very beautiful on the screen. Prasad Narasimhan, Chief Marketing Officer, told reporters that the couple beautifully represents their brand. They not only show what Virgin stands for but also what Virgin wants to become in the GSM segment- becoming the ultimate network for friends. Shahid Kapoor is one of the most sought after Bollywood actors today. Genelia D’Souza also has a “next-door fun loving girl” image. The two are a great fit for Virgin brand.