Monday, April 12, 2010

PepsiCo and Tata Tea Joint Venture for Wellness Beverage

Right now, I am suffering from obesity and the first thing that I want to totally leave is drinking Coke or Pepsi. I wish that most people would follow my example in South Asia. Anyway, I am happy to hear that PepsiCo and Tata Tea are forming a joint venture for making some money from wellness beverage segment. The basic idea is to make some healthy drinks for ordinary people. The price will not be much and the drinks will not be bad for health.  

Economic Times reported:
Its likely focus on the lower end of the market will ensure that PepsiCo’s existing global alliance with Unilever to sell Lipton ice tea, which focuses on the mid- to-premium segment, will not be impacted. The new tieup will give PepsiCo the opportunity to be perceived as a wholesome beverages company, not just as a company making fizzy drinks. Tata Tea will get a larger foothold in the wellness beverages segment after an earlier attempt to foray in the category had to be aborted within a year. 

The market for both soft drinks and wellness beverage is increasing rapidly in India. Because of the high GDP growth, this market will only expand for many years to come. 

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