In the last few months, Reliance BIG Pictures replaced three top level executives. Now, the company appointed two new senior executives to its core management team.
From an industry source, it has been found out that Priti Shahani, who served as Senior vice president marketing, distribution and syndication in Studio 18, will join Reliance Big Pictures as Head of strategy and marketing. She will serve as a key member involved in determining the overall strategy for the company.
Shahani was one of the founding members of ‘Studio 18,’ the movie producing arm of Television 18. She has been working with the company since 2006 and played a crucial role in creating new revenue streams from movies by introducing the syndication for Jab We Met’s satellite rights.
It is believed that Priti Shahani will join Reliance in the middle of June 2010. In March 2010, she left Studio 18. She is considered to be one of the best marketing professionals in the industry.
Utpal Acharya, Vice President, programming, distribution and production, Inox Leisure would join as Head of distribution which includes all the major media including theatre, television and digital format. His joining date has not been decided yet.
Acharya worked with Sony Pictures, Shringar Films and UTV Motion Pictures. He was also in Studio 18 when the company was formed. Then in 2007, he joined multiplex chain, Inox Leisure.
Both Shahani and Acharya will report to Sanjeev Lamba, CEO, Reliance BIG Pictures.
Reliance BIG Picture COO- film distribution, Kamal Gianchandani, is going to join PVR Pictures as CEO. He will leave after the release of Raavan Hindi movie in June 2010.
Jawahar Sharma, Reliance BIG Pictures COO - international film business and Gayathiri Batra, Reliance BIG Pictures regional head also left the company.