In 2007, when Apple released its iPhone for the first time, customers camped outside stores to get the device. Then, Apple launched iPhone 3GS in 2009 which sold more than one million units in its opening weekend. In 2010, Apple unveiled iPhone 4 on June 7th and received about 600,000 pre-orders causing the ordering website to crush.
This is the largest pre-order ever received by Apple in a single day which far exceeded the company’s expectation. AT&T and Apple started taking pre-orders and AT&T already sold all the iPhone4 it has taken for pre-order.
This surge in demand is the cause of new features added on Apple iPhone 4G including video calling, sharper screen. Since its creation in 2007, Apple sold 50 million iPhones around the world. The iPhone has become the top-selling product accounting for 40% of revenue of the company last quarter.
This reveals that Apple iPhone is still the number one smartphone in the world. Yes, there are alternatives and some of them offer better features compared to Apple iPhone but none could create such frenzy among consumers.
Steve Jobs unveiled Apple iPhone 4G at the World Wide Developers’ Conference (WWDC) on June 7, 2010. Pre-orders for Apple iPhone 4G started from June 15, 2010. Apple published an official statement which says that the company received about 600,000 pre-orders of Apple iPhone 4G on day one.
Many customers could not place their pre-orders as Apple and AT&T website crushed due to high traffic.
The statement further says, “We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock."
Apple iPhone 4 comes in 16GB and 32 GB category. The 16GB Apple iPhone4 costs $199 and 32 GB $299. The phone will hit the stores on June 24, 2010.