Despite all the controversies, organizers have decided to go ahead with the IIFA Awards 2010 ceremony. Bollywood celebrities are now gathering up in
The festival will take place in
Popular Sri Lankan beauty, Jacqueline Fernandez, will perform in the show. Other celebrities who would perform at the show are- Salman Khan, Lara Dutta, Riteish Deshmukh, Vivek Oberoi, Hrithik Roshan, Dino Morea, and Boman Irani.
Aside from various promotional events, there will be a friendly cricket match between Bollywood celebrities and the Sri Lanka Cricket team.
The Bachchans are going to be absent in the show. Shahrukh Khan was supposed to attend the show but later it has been revealed the he would not come. Arjun Rampal would not attend the show due to prior commitments.
The Tamil film industry is not happy with IIFA and Bollywood. The South Indian Film Chamber of Commerce (SIFCC) declared that they would boycott movie makers and actors who would perform at IIFA.
Three days ago, L Suresh along with C Kalyan and G Siva, President SIFCC and G Siva General Secretary, Film Employees Federation of South India came to Mumbai
and met with Manmohan Shetty, President of the Film and Television Producers Guild, Ramesh Sippy, Yash Chopra, Financer, J P Dutta and Ratan Jain, Wizcraft officials and other members who are on the advisory board of IIFA.
The representatives requested them not to hold the show in
L Suresh, General Secretary, SFCC said that the decision has been taken keeping the local sentiments in mind. He said, “As per the decision, films featuring the personalities who participated in the IIFA will be not be screened in