Telecom giant, Bharti Airtel, is the new sponsor of Indian cricket team. They have clinched the sponsorship rights of Indian cricket team’s home series that comes after an intensive bidding.
Bharti Airtel has bagged this prestigious sponsorship rights for next three years, with an enormous amount of 33 million rupees ($700,000) per game including ODI, Test and Twenty20. Their sponsorship rights will start from 1 September 2010 to 31 March 2010. With this bidding, they have taken over the rights from agency World Sports Group (WSG).
Bharti Airtel was awarded team India’s home series sponsorship rights on Friday. BCCI secretary N Srinivasan confirmed it in a statement.
Bharti Airtel had to face tough competition from other big companies like Idea, Aircel, Future Group, Hero Honda, Micromax and Karbonn Mobiles, who were likely to give huge money to hold sponsorship rights.
Though BCCI set a minimum amount of around $500,000 per game for rights, it was likely that the price of amount would go more than that because of a stiff competition among big companies in India.
Cricket is the most popular game in India. Its popularity attracts the company to be a sponsor. It looks like that being a sponsor of Indian cricket team is a matter of status.