After a slowdown in June, India’s top passenger car maker, Maruti Suzuki India Ltd., observed an unprecedented rise in sales in July. On August 2, 2010, the company reported that sales rose 29 percent to 100,857 units compared to 78,074 units in July 2009 making it the company’s highest monthly sales. For the second time, the company’s monthly sales exceeded 100,000 unit mark.
Domestic sales grew 33 percent in July to 90,114 units, the highest-ever in a month beating 90,041 units sales in May 2010 while exports rose 2 percent to 10,743 units.
In June, an increase in royalty payments to Suzuki led analysts to assume a slow growth for the company. Moreover, the company saw a small growth of 17.3 percent in sales caused by a six-day shut down of its plant for maintenance works.
Alto, Wagon-R, Estilo, Ritz, Swift, and A-Star are some of the top selling models of the company. Sales of A-Star grew 33 percent to 64,079 units from 48,115 in 2009.
Because of growing economy and rise in income levels, India has become one of the major markets for automobile manufacturers along with China. Another major reason behind this spike was festival and monsoon. Monsoon rain is very important for India for it ensures good harvest and there are festivals marking the second half of the year when people spend money which resulted in an increase in auto sales volume.
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