Saturday, June 27, 2009

Can Tata Motors handle Jaguar and Land Rover?

There is perhaps nothing shocking that Tata Motors posted some loss in revenue for the last financial year. $520 million is a huge amount of money to lose. However, it is the time of economic recession and some other companies have posted much bigger loss. A good part of the loss came for Jaguar and Land Rover. It is also natural as because of economic recession, most people are not that much interested to buy expensive cars in rich countries. It is a same story in all the rich countries for all the auto makers.

Economic Times wrote:

Jaguar and Land Rover posted a loss of Rs 1,777 crore for the year. The deepening recession in the US and UK worsened the demand for luxury vehicles, forcing Tata Motors to cut jobs and consider plant closures. JLR has already shed 2,000 jobs and Tata Motors senior executives warned on Friday that more will be needed.

We will have to wait until the end of the recession to realize whether Tata Motors can handle expensive brands like Jaguar and Land Rover. These days, the company is getting a lot of attention from the media and the consumers because of its Nano- the cheapest car in the world.

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