(This entry was originally uploaded on May 2009.)
Maruti Suzuki India Ltd. today launched its latest premium compact car, Maruti Ritz, today. A hatchback car, Maruti Suzuki launched both petrol and diesel version of Maruti Ritz. The price starts from Rs.3,90,000 to Rs.4,99,000.
Shinzo Nakanishi, Managing director and CEO, Maruti Suzuki India Ltd., told reporters that Maruti Ritz is the fifth global model introduced by Suzuki Motor Corporation. and it is the first car in
The design of the car adopts the “tallboy” philosophy and it is positioned for the A2 market segment. Overall, Maruti Ritz design adopts European style.
However, things have changed a lot in
Maruti Ritz has been developed on the platform of Maruti Swift which enabled the company to offer the car at a lower price. In addition, a large portion of the parts of the car were produced in
Mr. Nakanishi said that MSIL has not fixed any sales target for the car yet because it it is tough to predict the future trend in a highly competitive car market like
The petrol version of Ritz would be available in three variants with price tags ranging from Rs.3,90,000 to Rs.4,80,000. The diesel run Maruti Ritz will come in two variants priced between Rs.4,65,000 and Rs.4,99,000. The prices are introductory offers and subject to change at a later date.
The launch of the new car also drove up Maruti Suzuki’s share prices. Today, shares of Maruti Suzuki observed an intraday high of Rs.852 and intraday low of Rs.837.25.