Maruti Ritz price: Some Information

(This entry was originally uploaded on May 2009.)

One day before the declaration of the poll results, Maruti Suzuki India Limited (MSIL) launched its latest hatchback model premium car, Maruti Ritz. Designed to compete in A2 market segment, Maruti Suzuki Ritz will compete with Hyundai i10 and upcoming Hyundai i20, Skoda Fabia, Ford Fusion, Fiat Palio and Tata Indica Vista. India is badly hit by economic recession which also affected the car sales in the country. Even Maruti Suzuki, which remains the top company in terms of volumes of sales, saw a drop. Now, to give a boost in its line up, the company launched Maruti Ritz, a premium compact car. The car comes in five versions, three petrol variants- LXi, VXi and ZXi and two diesel variants — LDi and VDi. The base price for petrol engine Maruti Ritz starts from Rs.3,90,000 to Rs.4,80,000. On the other hand, the diesel version is priced between 4.65,000 and 4,99,000 in the national capital.

I tried to know more about the price of each variant but after visiting the official website, I found out that the price of Maruti Ritz is different in different cities. If you want to know the price of Maruti Ritz in your city then visit this link:

http://www.marutisuzukiritz.com/Ritz_Price.aspx

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Maruti Ritz launch: Some information

(This entry was originally uploaded on May 2009.)

Maruti Suzuki India Ltd. today launched its latest premium compact car, Maruti Ritz, today. A hatchback car, Maruti Suzuki launched both petrol and diesel version of Maruti Ritz. The price starts from Rs.3,90,000 to Rs.4,99,000.

Shinzo Nakanishi, Managing director and CEO, Maruti Suzuki India Ltd., told reporters that Maruti Ritz is the fifth global model introduced by Suzuki Motor Corporation. and it is the first car in India to meet the Bharat Stage-IV emission norms. Both the diesel and petrol variants of the car will follow the emission norms. Mr. Nakanishi hopes that the car will yield great result for the company. Maruti Suzuki has no plans to export the car at this moment.

The design of the car adopts the “tallboy” philosophy and it is positioned for the A2 market segment. Overall, Maruti Ritz design adopts European style. India is one of the major markets for small cars. When we think of small cars, naturally we think of cheap cars that can be bought by people with tight budgets. When Maruti Suzuki started its operation in India, it produced low cost cars. The Maruti Suzuki 800, the first car launched by the company, was a low priced car which became immensely success and revolutionized the Indian auto industry. Though launched in 1984, Maruti Suzuki 800 still generates respectable amount of revenue for the company. Maruti decided to scrap the production of Maruti Suzuki 800 but later decided to upgrade its engine to meet India’s new emission norms.

However, things have changed a lot in India. With the rising economy and rapidly expanding capacity of the Indian middle class, people are not looking for low priced cars anymore. Indians living in large metropolis are going for compact cars that are stylish, well designed, offer more comfort and good driving experience. The year 2009 will be marked as the year of India’s transition toward premium compact cars. Many companies are going to launch their own premium compact cars this year and in the earlier part of 2010. For instance, Honda Motors will launch Honda Jazz, Fiat will launch Fiat Grande Punto. Hyundai Motor Company, which already launched successful compact cars like Hyundai Santro, Hyundai i10 and Hyundai Getz, is going to launch Hyundai i20. Initially, Hyundai Motors planned to sell 1,000 units of Hyundai i20 every month but the demand has already doubled and Hyundai expects to see further increase in the demand.

Maruti Ritz has been developed on the platform of Maruti Swift which enabled the company to offer the car at a lower price. In addition, a large portion of the parts of the car were produced in India.

Mr. Nakanishi said that MSIL has not fixed any sales target for the car yet because it it is tough to predict the future trend in a highly competitive car market like India. Moreover, the country is now coming out from economic recession. However, Mr. Nakanishi said that his company has all the capabilities to meet the requirements.

The petrol version of Ritz would be available in three variants with price tags ranging from Rs.3,90,000 to Rs.4,80,000. The diesel run Maruti Ritz will come in two variants priced between Rs.4,65,000 and Rs.4,99,000. The prices are introductory offers and subject to change at a later date.

The launch of the new car also drove up Maruti Suzuki’s share prices. Today, shares of Maruti Suzuki observed an intraday high of Rs.852 and intraday low of Rs.837.25.

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Maruti Ritz is coming to conquer India

(This entry was originally uploaded on May 2009.)

On May 15, 2009, Maruti Suzuki India Ltd. (MSIL) is going to launch Maruti Suzuki Ritz, the premium hatchback car. Maruti Suzuki Ritz will compete in the A2 segment. In the last four years, this is the eighth launch of MSIL and its fourth hatchback model car followed by Maruti Zen Estilo, Maruti Swift, and Maruti A-Star and seventh car in the A2 segment. Designed to attract youngsters, the car is spacious and offers great driving experience. Maruti Ritz is designed on Maruti Swift platform. Maruti Ritz is 3.7 meters long. It is 30 mm shorter than Maruti Swift in length and 8 centimeters wider than the Wagon R+. Designers of the car focused a lot on shoulder space. Five passengers can easily fit into the car.

Maruti Suzuki Ritz will be positioned between the Maruti Suzuki A-Star and Maruti Swift. It will mainly compete with Hyundai’s i10 and i20, Skoda’s Fabia, Ford’s Fusion, Fiat’s Palio and Tata Motors’ Indica Vista. A similar version of the model, which will be named Maruti Suzuki Splash, will be launched in the international market. The Maruti Suzuki Splash will be thirty millimeters shorter than the Maruti Suzuki Ritz.

Currently, in the A2 category, Maruti Swift holds 75% market share, Hyundai Getz11%, Chevrolet U-VA 8%, Hyundai i20 4% and Skoda Fabia 2%. MSIL has a 58% market share in the A2 segment. Shashank Srivastava, chief general manager (marketing), Maruti Suzuki India, said that his company’s main strategy is to offer more products in the same category in order to fetch greater market shares. Mr. Srivastava believes that Maruti Suzuki Ritz would succeed where Maruti Swift failed. He also admitted of “some cannibalization of Swift by Ritz” at the initial stage but customers would gradually understand the differences.

Maruti Suzuki Ritz engines and variants:

• Maruti Ritz is fitted with the all aluminum K12M engine. The 1.2-litre, four cylinder, petrol engine is the latest in lightweight K-series engines that are very much fuel efficient. To achieve fuel efficiency and NVH (Noise, Vibration and Harshness) reduction, plastic parts have been used along with shortened piston skirts, plastic intake manifolds, rocker-less DOHC cam shaft and nut-less conrods. The raisin coatings on the pistons reduce transmission losses.
• There will be six variants of the Maruti Ritz- three in petrol and the other three in diesel. The K12M is an 1197cc petrol engine. It generates 85 bhp at 550 rpm. The common rail diesel engine is a 1248 cc engine that produces 75 bhp.

Environment friendly and fuel efficient:

• To make it a more environment friendly car, Maruti Ritz has been ridded of harmful substances like chromium, cadmium, mercury etc. This makes Maruti Ritz more recyclable to salvage valuable materials.
• The Maruti Suzuki Ritz is the first car from Maruti Suzuki India Ltd. that complies with BS-IV emission norms.
• The Maruti Ritz has Smart DistributionLess Ignition (SDLI) that enables the car to achieve a fuel efficiency of 17-18 kmpl. Maruit Ritz will also be able to run on 10% ethanol-petrol blend. The diesel version will have a fuel efficiency of 21 kmpl.

Other features of Maruti Suzuki Ritz:

• The Maruti Suzuki Ritz will come with a 5-speed manual gearbox. Rumor is that a auto-gear version will be released.
• The Maruti Ritz will be available with RR fog lamps.
• The Maruti Suzuki Ritz will come with a rear bumper designed to suit the roads of India.
• For security, the Maruti Ritz will come with i-CATS (Intelligent Computerized Anti-theft System) on all the variants of the Ritz.
• The Maruti Ritz will be available in splash green, lagoon turquoise and eight other metallic colors. The splash green and lagoon turquoise are specifically developed for this car by Suzuki.
• The Maruti Suzuki Ritz will come along with high grade engine oil which will be needed to change after 10,000 kms compared to 1000 kms in other engines. The new Maruti Suzuki Ritz will also come with high-tech spark plugs which you will have to change after 40,000 kms.

Price:

Maruti Ritz will cost between Rs.450,000- 500,000.

Maruti Ritz microsite:

Maruti Suzuki launched www.marutisuzukiritz.com, an interactive mini-site to commemorate the launch of the Maruti Ritz on May 15^th. The site sports a ticker showing the final count down of the launch. Visitors can also download wallpapers and screen savers. There is a teaser that reveals the car in small portions when the visitor moves his mouse. The micro-site also offers games and puzzles. There is this ‘Sneak a Peek Ritz Contest.’ You can win various prizes including trolley bags, Puma T-shirts, and Ritz desk sets. There is also two personalized sections- ‘Share a Moment’ and ‘Read a Moment.’ In the ‘Read a Moment’ section, visitors can write about their various personal experiences with cars. You will also get to read others’ interesting experiences. The lucky winners will win special Maruti Ritz merchandise.

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