India has the second largest mobile phone market in the world but the problem is that most people in India use mobile phones mainly for speaking and sending text messages that. Value added services are not that much in use among many consumers in the country. However, I think that there is a huge potential of this kind of services if the mobile phone operators and telecom manufacturers can address the concern of the people in a right way. Nokia recently launched Nokia Life Tools for the people of Maharashtra. Pioneer Bhutan into a partnership with the state government and let us see how it works.
Nokia India has entered into an agreement with Maharashtra State Agricultural Marketing Board (MSAMB) to roll out the services, starting with news and information on agriculture. MSAMB will provide data on commodities from its 291 local mandis (markets), which will delivered over handsets to subscribers in the rural areas, Nokia India Managing Director D Shivakumar said.
There is a plan that Nokia may launch this program in some other states.