Sufia Sattar is a female entrepreneur in
Today, from South Asia Blog, Razib Ahmed, Animesh Bain and Abdul Aziz Liton visited a Jamdani show of Sufia Sattar in Drik gallery, Dhanmondi. Animesh Bain carried out an interview of Sufia Sattar while Abdul Aziz took the pictures. Here is the interview for the readers:
Sufia Sattar: I started this business as my personal hobby. After one year, I realized that I could do this work in a larger scale. I had a confidence that people would like my work. Last year I organized a show and before that I had arranged a Jamdani Show in small scale. In fact, this is my third show.
Sufia Sattar: I have a small company. I am the proprietor and manage all the things myself. The name of my company is Auditi Crafts. It is situated on the ground floor of my house in Dhanmondi (Road no. 28). There are other kinds of fabrics except Jamdani.
Sufia Sattar: I collected them from Rupgonj area of Narayanganj. As far as I know, all the Jamdani materials come from some villages of that area. I always want to promote the works of the weavers in that area. They make very beautiful dresses. Even the designs that you can see here have been made by them. I am not the designer. I just sometimes give them some suggestions about color combination. Thus, we try to work together.
While doing business, I try to follow one rule. Whatever products I see among the wearers, first I get satisfaction and then bring them for my customers. I started this business more than 10 years ago and I am the owner, employee and worker of this company. When I need help then I request my daughter-in-law and sisters. It is the result of my personal passion and dedication.
Sufia Sattar: I depend on the reputation of my products and this is my main strategy for marketing. Satisfied customers come again and again and they spread the good word about my business. Because of their kind support my company could survive more than 10 years. I have a Facebook account. I have uploaded some of the pictures of my products. I get regular customers through Facebook. My son opened the account and is managing it for me. He did it six months ago and I have been getting very good response. I have got quite a few customers from
At this moment I have no plan to export, but if anyone is interested then I may do it. In fact, I am happy to see that the number of interested people outside of