If you watch Indian TV channels then you should have perhaps noticed that there is a number of new advertisements from DoCoMo. DoCoMo is in Indian market in partnership with Tata and Tata Docomo has managed to become a major driving force in the market. It has seen some success in getting new subscribers by pay per second package. As a result, the other large mobile phone operators like Airtel and Reliance Communications are facing tough competition as a result of the price war. As a result, Reliance Communications has suffered loss and Airtel has seen its profit to decrease significantly in the last quarter.
Because of the intense competition, I think that the consumers will ge the benefit. The operators would be forced to give better service at cheaper price and in the end the best will survive.