Saturday, December 26, 2009

3 Idiots is rocking Chennai and Tamil Nadu

The year 2009 may be the year of failure for many Bollywood actors but definitely not Aamir Khan. The actor’s latest movie, 3 Idiots, is out and it is doing great business all over India and overseas. 3 Idiots was released in 1896 screens in India and overseas and it collected Rs.90 million on the first day setting a new record for any Indian movie. His last release, Ghajini, collected Rs.70 million. With this movie, Aamir Khan also scored a hat trick. From 2007 to 2009, all the movies he released during Christmas were block busters. Taare Zameen Par (2007), Ghajini (2008) and 3 Idiots (2009) all the movies are very successful. I think Christmas is becoming Aamir Khan’s lucky charm. I would not be surprised if Aamir Khan releases his next movie during Christmas.

On December 24, 2009, 3 Idiots was released for “Paid Previews” in four theatres in Chennai and it observed 100% collection making it the best ever PP in Chennai. The next day, the movie was released in eight theatres and in all the theatres tickets were sold out. Reliance Big Pictures marketed the pictures very aggressively in Tamil Nadu. One of the trade analyst said that Aamir Khan’s 3 Idiots enjoyed huge openings just like any other big South Indian movie stars and the movie will break Ghajini’s record. 3 Idiots, which tells the story of three friends studying in prestigious Indian engineering college, also stars popular South Indian movie actor, R. Madhavan. He expressed his happiness about the success of the movie. Madhavan wanted to be in Chennai and show the movie to his friends but would not be able to do so as he was busy in promoting the movie and the world premiere.

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