Wednesday, December 30, 2009

Joys of Life: The theme of Maruti Suzuki at the 10th Indian Auto Expo

In the 10th Indian Auto Expo, Maruti Suzuki India Ltd. is going to unveil it’s first compact multi-purpose vehicle concept, Concept R3. The car has been designed and built by a team of local engineers in a time span of nine months and will be very much different from the existing products of Maruti Suzuki family. This new car will serve as a milestone for Maruti Suzuki, for it is entirely produced in India. Maruti was the company that first mass produced cars and revolutionized the Indian auto sector.

At the 9th Auto Expo in 2008, Maruti’s theme was “Colors of Life” and at the 10th Auto Expo, Maruti Suzuki will adopt the theme ‘Joys of Life’ which is an extension of the former. Both the themes very much relate with Suzuki Motor Co.’s global corporate philosophy, 'Way of Life.'

At the expo, the Maruti also booked the largest space of 4700 sq meters. In the expo, the company will also celebrate its twenty six years of business. Suzuki will display seventeen new cars including the “exclusively imported” Suzuki Kizashi.

Related article:

Maruti Suzuki Official website

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