Wednesday, May 12, 2010

Aircel and Balaji Telefilms Come up Detective Series for Mobile Phone Users in India

India has the second largest mobile phone user base in the world. Still, there is a shortage of value added services for the users apart from voice calling and SMS. Aircel is an operator with nearly 36 million subscribers and Balaji Telefilms is a leading name in creating audio video programs. The two companies have joined hands to provide an audio detective series for mobile phone users of Aircel.
Kriminal Kaun is the name of this detective series. The consumers would have to pay Rs.30 each month and for each minute of audio, they would have to spend 10 paise.
COO, of Aircel Mr. Gurdeep Singh said, "We truly believe in providing innovative and engaging products to our consumers, bringing to them a world of possibilities. We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India."
This is a ground breaking service for mobile phone users in India. It is expected that some other operators would rush into this field and provide similar service for the users. 

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