Emirates Cup 2010 is going to start from 31 July. It is a preseason tournament that would give some of the young players at Arsenal to showcase their skill and gain some valuable experience. However, it is still an important event to the Arsenal fans.
About the event, Arsene Wenger said, "Arsenal loves welcoming back its loyal fans for the first big game at the Emirates Stadium and it’s the perfect environment for the players to get their sharpness back after the summer break. We look forward to welcoming our guests - AC Milan, Olympique
and Celtic - to the 2010 Emirates Cup. I’m confident that the fans of all clubs involved are in for a very special football treat." Lyonnais
On the opening day (31 July) Arsenal is going to face AC Milan and it this match just took place in UEFA Champions League then it would attract millions of people around the world through live TV coverage. This is the area that Arsenal should try to improve. For example, there is no information about the TV coverage of the event in
Middle East, football fans can see the matches of Emirates Cup 2010 in Al Jazeera Sports. What about China, East Asia and South Asia? The official website of Arsenal has no information in this regard. Even Wikipedia entry on Emirates Cup could not give anything on TV coverage of the event in Asia. Also, what about Africa. The club is popular in some of the countries in Africa.
TV coverage is not the only issue that needs to be addressed at the moment. The event should have a separate website and a blog with a lot of information. Emirates surely can spend some money in this regard. In this age of Internet, it is not a very difficult or expensive thing to do.
On 1 August, Arsenal will play against Celtic and it is a very attractive fixture too. Arsenal is a club with huge fan following across the world. Celtic is also a club with sizeable but passionate and dedicated fans.
In fact, Emirates Cup can become the most watched and talked about of all preseason events. It just needs some proper marketing and promotional planning.