Thursday, July 22, 2010

Endhiran director S. Shankar is very happy over completing the shoot and audio rights sales

After two long years, finally the shooting of Endhiran came to an end on July 7, 2010. Rajinikanth and Aishwarya Rai Bachchan finished shooting the last song of the movie in a studio set up. The song was choreographed by Remo.

The shooting unit was very happy specially, the director, S. Shankar. In his blog, he posted “It was a very, very happy moment for everyone. I think this is the first film where I am doing the pumpkin-breaking pooja (poosanika udaikiradhu) with the lead stars (Rajinikanth and Aishwarya Rai) present on the occasion.”

Later, Kalanithi Maran, a media baron and producer of the movie, threw a big party for the entire unit.

The next day, there was more good news waiting for Shankar as the music composer, A R Rahman, handed him the master music copy of the movie. Shankar, in his blog post, highly praised the song. He said that the songs were amazing, rocking and sounded just as grand as the movie itself.

Shankar was very happy with A R Rahman’s work. He liked the first song and said that A R Rahman is truly an Oscar winner. He hoped that their combination lived up to the expectation of the viewers.

News reports said that after a fierce bidding, Think Music acquired the audio rights of Endhiran in exchange of Rs. 70 million. Sony music was the other major bidder. This is also the highest price ever paid for audio rights in the history of South Indian cinema and it is almost on par with music acquisitions in Bollywood.

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