A Facebook application is now causing serious controversy in
The application, Vaseline Men Be Prepared, promises that it would clear dark spots and lighten the skin tone of profile pictures.
The Vaseline Facebook page has more than 8,000 monthly active users and nearly 700 fans. The page also provides various tips on clearing acne and staying healthy.
The application upset many people. Many of the fans criticized the application and the advertising campaign on discussion boards and product reviews.
Subodh Diwakar, a member of the page said, “ It is insidious ... to take advantage and make profit out of a bias that unfortunately exists in the Indian society,…
"Many people are developing needless self-doubt and inferiority complexes. I strongly condemn this ad campaign.”
However, Vaseline has a different explanation about the matter. A Vaseline spokesman said that the application was created as “culturally relevant and engaging way for Indian men to interact with this product.”
Indian people are obsessed with fair skin. A woman with fair skin can get better jobs and better husband. Such obsession is common in many other countries in the world as well. Now, the cosmetic brands tapped into men’s fairness obsession.
Unilever’s Fair & Lovely fairness cream remained one of the most popular fairness products till this day. Over the years, many other national and International companies came up with their own fairness products.
Top Bollywood stars like Shahrukh Khan, John Abraham and Shahid Kapoor endorse men’s fairness creams. John Abraham endorses Garnier Men’s fairness cream while Shahid Kapoor endorses Vaseline and Shahrukh endorses Emami Fair and Handsome.