Thursday, August 12, 2010

Mitsubishi will get into the small car market and increased price of the new Outlander SUV

Japan’s fourth largest automaker, Mitsubishi Motors, is going to launch small cars for Indian market.

India is one of the emerging car markets in the world and the small car segment is the most profitable segment at present. Many companies have launched their small cars in India. Pritam Saikia, Head, Marketing, Hindustan Motors-Mitsubishi, said that India is an emerging market for Mitsubishi and the company can not ignore the small car market if it wants to establish itself in India. However he said that it is too premature to comment on Mitsubishi’s future plans.

Small cars like Hyundai i20, Maruti Ritz, Swift, Volkswagen Polo, Nissan Micra and Fiat Grande Punto has great demands in India. Mitsubishi has been developing an eco-car to launch in Thailand in 2012 most probably it will also be launched in India.

Mitsubishi recently increased the price of its newly launched Outlander SUV by two percent from September. Mitsubishi, in collaboration with Hindustan Motors, launched the Outlander SUV with a 2.4-liter petrol engine in May at Rs.19.95 lakh. The Outlander is Bharat Stage IV compliant. The new Outlander SUV was Rs.70,000 cheaper than the old Outlander.

Vijay Kumar, Executive Vice-President, Hindustan Motors said that the company sold about 150 units of the Outlander in August and 35-40 units of the old Outlander.

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