Monday, June 28, 2010

Apple iPhone 4 sales: 1.7 million units sold in 72 hours

Apple on June 28, 2010 announced that it sold 1.7 million Apple iPhone 4 in the first three days since its launch. Apple observed a great frenzy immediately after it announced the new iPhone 4G at the Apple World Wide Developers’ Conference.

Pre-order for the new Apple iPhone 4 started on June 15, 2010 and Apple and AT&T’s website crushed on the first day due to huge traffic. AT&T sold out all its iPhone 4 that had been stored for pre-order.

This was followed by another big frenzy on June 24, 2010 when Apple iPhone 4 was officially launched in the U.S. There were long cues in front of Apple stores all over the U.S.

The Apple iPhone 4 observed “the most successful product launch in Apple’s history.” Many customers returned empty handed from the stores as they ran out of all the Apple iPhone 4.

Apple iPhone 3G launched in 2008 and iPhone 3GS launched in 2009 sold one million units in the first week of launch.

However, Apple iPhone’s problematic display, poor antenna marred the glory of Apple iPhone 4 success. After the launch of iPhone, various Apple support forums and websites were receiving complaints from numerous users about “yellow strains” on the display and signal bars dropping drastically as they held the iPhone 4 with their left hands.

Still the frenzy would not die down so easily. According to UBS analyst, Maynar Um, Apple iPhone 4 sales would reach 8 million in the current quarter and 9.8 million in the September quarter. He says that Apple is selling iPhone 4 as fast as they are bringing them out from their inventory. At this rate, 9.8 million unit is a “conservative” estimate. Moreover, iPhone 4 will be launched globally in the coming months.

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