Micromax launched Q55 Bling IIFA Mobile phone in Sri Lanka for IIFA 2010

At the ongoing IIFA event, Indian handset producer, Micromax, unveiled a special phone, the Micromax Q55 Bling IIFA Mobile phone. The phone will be launched at the IIFA Awards event on June 5, 2010. This year, the IIFA Awards ceremony has been held in Colombo, the capital of Sri Lanka.

Vikas Jain, business director, Micromax, said that the special edition phone comes with Swarovski Elements along with the videos of previous IIFA editions. The phone also has an IIFA insignia on its back.

He said, "Micromax looks at Sri Lanka as a very important business territory... This launch gives us a chance to take the success of Micromax from India to all SAARC nations. Sri Lankan market has immense potential for the growth of mobile phone industry and there is a huge untapped telecom consumer segment waiting for our range of innovative mobile phone models."

Dialoge, the biggest network operator in Sri Lanka, will sell the phone. The company will provide a SIM card for the phone. The Micromax Q55 Bling IIFA Mobile phone will be priced at Rs.5,500.

Micromax also entered into a distribution arrangement with Infinity Lanka Holdings. The company will sell Micromax products through its 1,500 stores across the country. Micromax would also launch seven handsets and 3G USB data cards that cost ranging from LKR 3,000-2,5000.

This is the second international foray of Micromax after Nepal. After Sri Lanka, the company would launch its products in Bangladesh, Middle and Brazil.

Micromax, with its focus on R&D, wants to create pathbreaking technology into the telecom sector. The company is looking forward to fulfill the needs of different consumers. The company would focus on the rural market and youth segment.

In order to raise brand awareness in the SAARC region, the company already acquired sponsorships for major events like Asia Cup, The Tri-Nation Cricket series, IIFA 2010.

Here are the specifications of Micromax Q55 Bling given on the official website:

Form Factor: Clamshell Style

Band: Dual GSM-Dual-Band (900/1800 MHz)

Weight: 75g

Dimensions: 70*70*16.3 mm

Display: 262K Color QVGA (320*240 Pixels, 6.0cm)

with Full QWERTY keypad

Camera: Yes, 2.0 MP

Music: Multi Format Music Player (MP3 / AMR / MIDI / WAV); Background Music Playback Flight Mode, Powered by Yamaha

Facebook: Yes, integrated

Opera Mini: Yes, integrated

Multi-Messenger: Yes

Stereo FM Radio: Yes

Video Player: Yes

Messaging: Yes, SMS /MMS

Games: Yes

Bluetooth(A2DP): Yes

EDGE/GPRS/WAP/MMS: Yes

Phonebook Memory: 1000

SMS Memory: 300

Internal Memory: 10MB

Expandable Memory: MicroSD (upto 8GB)

Battery Type: Li-ion (850mAh)

Talk Time: Up to 1-4 hours*

Standby Time: Up to 180 hours*

(Specifications are subject to change without prior notice. Services and some features may be dependent on the network service/content providers, SIM Card, compatibility of the devices used and the content formats supported. *Talk and Standby time are affected by network preferences, type of SIM cards, connected accessories and individual usage patterns.)