I Hate Luv Stories is made by Dharma Productions and for the first time, Imran Khan is paired up with Sonam Kapoor. Imran Khan plays Jay, who is an assistant director. He is cynic who does not believe in Love. On the contrary, Sonam Kapoor, plays a girl who believes in love stories.
Imran Khan said that in the movie, his character likes to flirt with character but he does not sleep with them. In I Hate Luv Stories, fans of Imran Khan will see him go shirtless for the first time.
Karan Johar instructed Imran Khan not to make his character look sleazy. He has to portray that he is a sweet guy who is hopeless in love.