Sonam Kapoor starrer Aisha would showcase top International Fashion brands

In her upcoming movie, Aisha, Sonam Kapoor plays the role of a fashionable girl and to dress her up, producers of the movie -Anil Kapoor Films Co. Pvt. Ltd., and PVR Pictures signed a deal with top International brands like Salvatore Ferragamo and Christian Dior. Normally, these brands do not feature their products in Bollywood movies.

Since Aisha played by Sonam Kapoor and her close friend are fashion conscious, it is natural that fashion would be an integral part of the movie. What is interesting about this whole deal is that for the first time any Hindi movie would showcase high-end fashion instead of mass market products.

According to One India, other major fashion brands who would showcase their products in the movie are- DLF Emporio, Portico and L’Oreal Paris. Portico and L’Oreal Paris are going to promote their brands with TV commercials showcasing various scenes from Aisha.

Sonam Kapoor’s younger sister, Rhea Kapoor, who is producing the movie, said, “We shot the film in 67 days but six months time period is spent before the shooting to tie up with the renowned brands. These tie-ups are done during and before the scripting stage”

Kalyani Chawla, Vice President, Christian Dior said that the movie will use 60 Dior dresses and accessories that will be put on Sonam Kapoor and other actors in the movie. On the other hand, Pallavi Tibrewal, Vice-President, Marketing, Portico, said that they would introduce 10-12 designs during the launch of the movie.

Aisha which would release on August 6, 2010 will star Sonam Kapoor and Abhay Deol in the female and male lead. In the movie, Sonam Kapoor will be seen carrying a Lady Dior purse and Abhay Deol would don suits from Dior.

Aisha: Sonam Kapoor and Abhay Deol enjoyed rehearsing with each other

While shooting Aisha, Sonam Kapoor and Abhay Deol had a great time. The two enjoyed working with each other and often would rehearse together before starting the day’s shooting. This not only improved their performance but also helped their on-screen chemistry.

If Abhay could not reach the sets on time, Sonam would tell him about her scenes and show him a few and vice versa.

After the success of I Hate Luv Storys, Sonam Kapoor is very much happy. She is now promoting Aisha.

Abhay Deol is now very busy shooting Zoya Akhtar’s Zindagi Na Milegi Dobara in Spain. He was very upset to miss the promotion of Aisha.

A unit member of Aisha said, “Abhay is trying to wrap things for Zindagi Na Milegi Dobara so that he can make it here for some of Aisha’s promotions. He is very disappointed that he could not be part of the film’s promotions but then again he had already promised Zoya his dates much in advance. He is really looking forward to the film,”

Aisha stars Abhay Deol and Sonam Kapoor for the first time. It is a romantic comedy that tells the story of a girl named Aisha played by Sonam Kapoor who always want to make people happy and in doing so she makes a mess of every thing and Arjun Barman (Abhay Deol) comes into her help.

Sonam Kapoor and Abhay Deol’s Aisha is coming to theatres in August

Anil Kapoor’s daughter, Sonam Kapoor is now busy shooting movies. Already, her movie with Imran Khan, I Hate Luv Storys is scheduled to hit the theatres in July. Sonam Kapoor is now busy shooting her next movie Mausum in Scotland.

Sonam Kapoor’s next movie, Aisha, a romantic comedy is scheduled to release in August. On her 25^th birthday on June 9, 2010, Sonam Kapoor unveiled the first look of Aisha. The movie is jointly produced by A K Films Company and PVR Pictures.

In Aisha, Sonam Kapoor plays the female lead while the male lead is played by Abhay Deol. Aisha is inspired by Jane Austen’s classic novel, ‘Emma.’

Aisha is a young upper class Delhi girl who loves interfering into other’s business and Abhay Deol plays Arjun, a rich Delhi boy who does not like Sonam Kapoor’s ways and tries to get her out of the mess she creates.

The movie is directed by Rajshree Ojha and it stars stars Cyrus Sahukar and Ira Dubey among others. The movie has been extensively shot in Mumbai, Delhi and Rishikesh.

The movie is also important for the Kapoors because it is also the debut movie of Sonam Kapoor’s sister, Rhea Kapoor as producer.

Rhea Kapoor wrote a lot about the movie in the official Facebook page. Sonam has given the name “Aishaholics” to all the fans. There is also a Twitter page on Aisha.

Sonam Kapoor Starrer Aisha Could be Screened at IIFA in Sri Lanka

Anil Kapoor’s home production ‘Aisha’ could be premiered at the upcoming IIFA Award ceremony in Sri Lanka. An adaptation of Jane Austen’s classic novel Emma, the movie deals with class division and features Sonam Kapoor as Aisha and Abhay Deol as Arjun.

Producer Anil Kapoor said that he was planning to premiere the movie at this year’s IIFA award next month. However, the veteran actor-turned-producer admitted they are running against time.

Set in Delhi, the story revolves around a young girl named Aisha. The movie casts satire on the society where marriage is seen as a means of uplifting one’s social status.

The character Aisha is very strong which director Rajshree Ojha believes Sonam Kapoor has successfully portrayed. Abhay Deol in the role of Arjun depicts a character like Emma’s Mr. Knightley. Ojha is happy with the performance of the lead actors in the movie.

For Sonam Kapoor, ‘Aisha’ could be a big breakthrough considering that the role she plays in the movie is a very strong one where she has every opportunity to show her acting talent.

Before ‘Aisha’, Sonam Kapoor’s another movie ‘I Hate Luv Storys’ opposite Imran Khan will hit the screen. So far, she has acted in two Bollywood movies: Saawariya and Delhi-6. ‘Aisha’ is slated for release on 6 August 2010.

Imran Khan’s I Hate Luv Stories first look unveiled

Imran Khan, the Bollywood heartthrob, gave his fans a peek of his upcoming movie on his twitter account. The actor unveiled the first look of I Hate Luv Stories on his Twitter account.

I Hate Luv Stories is made by Dharma Productions and for the first time, Imran Khan is paired up with Sonam Kapoor. Imran Khan plays Jay, who is an assistant director. He is cynic who does not believe in Love. On the contrary, Sonam Kapoor, plays a girl who believes in love stories.

Imran Khan said that in the movie, his character likes to flirt with character but he does not sleep with them. In I Hate Luv Stories, fans of Imran Khan will see him go shirtless for the first time.

Karan Johar instructed Imran Khan not to make his character look sleazy. He has to portray that he is a sweet guy who is hopeless in love.