Monday, July 5, 2010

I Hate Luv Storys Box Office Report: Much Better than Expected in the Opening Weekend

It looks like after failure of Kidnap and Luck, Imran Khan’s luck finally changed with I Hate Luv Storys. The Imran Khan and Sonam Kapoor starrer did very well at the opening weekend by registering a collection of Rs.215 million.

Jointly produced by UTV Motion Pictures and Dharma Productions, the movie paired up Imran Khan and Sonam Kapoor for the first time. On July 2, 2010, the first day, the movie collected Rs.65 million.

Jayendra Banerji, Vice President, Satyam Cineplexes said, “We have got a good amount with almost 85 percent occupancy during the weekend. People are liking the movie especially the younger generation. It has good cinematography and a contemporary story. We hope it does well during weekdays and has a second weekend run."

Amit Awasthi, Senior Manager, Programming and Operations, Spice Cinemas said that IHLS observed close to 85% occupancy and collected Rs.2.3 million over the weekend with 26 shows per day. He further said that Imran Khan and Sonam Kapoor’s onscreen chemistry have been appreciated by the audience.

PVR Cinemas reported over 70% occupancy in the weekend and running 10 shows per day. It hopes that IHLS would run well in the second week. Young generation liked the movie very much.

I Hate Luv Storys is directed by debutant director Punit Malhotra. The movie tells the story of Jay (Imran Khan), who does not believe in love stories and a cynic, and Simran (Sonam Kapoor) who is very much romantic at heart. The movie shows how these two opposing characters unknowingly come close to each other and change each other forever.

Regarding the success of IHLS, Imran Khan said, "Well, all I can say is that those who feel that a couple of flops can impact an actor in a big way obviously don't have much understanding about the business,……I have had two films that have not done well but then this is nothing in one's career. Aaj meri picture hit hai, kal ek flop hogi aur uske baad phir ek hit hogi. I know that in my life there would be 100 hits and 200 flops."

He also said that he wants his audience to be happy. For him it is very important that someone buys a ticket looking at his name and they came out from the hall disappointed then they have the right to say he cheated on them. Imran Khan wants to satisfy his audience. Now, he can rightfully say that his audience is satisfied.

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